Joseph Muller-Brockmann
Perhaps one of the most well known Swiss designers, which are design with subtraction Joseph Muller at the age of 43, was a teacher of Zurich school of arts and crafts. His most influential work, which depicted him, as one of the best at this particular design concept was the construction of a town hall poster for Beethoven. The poster was made for the Zurich Town hall, includes a design that defines simplicity at its best. The contrast of black and white as well as the lettering from bold to slim draws the viewer’s eye directly to the information. The circular shapes that encompass the lettering present a feel of classicism and elegancy to the overall design. This is a concept I am most pleased with because of the overall composition and legibility of the design.The overall all idea of Joseph Muller’s concepts were to make the eye less challenged, meaning to present less conflict between message and design. This can be noticed in the poster “Aus der Sammlung des Kunsthauses Zurich”. Again he uses a two-color contrast to draw the view to the information presented. Also the clear difference from this poster in comparison to “Beethoven” is the overall shape of the poster. This poster presents a linear shape but it still incorporates the same idea of encompassing the literature with shape
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