Sunday, May 8, 2011

Saul Bass, Graphic Designer

Saul Bass

Saul Bass has proven to be an inspiration amongst many graphic designers including myself. His style is quite unique, he comes from the "New Wave" era which entails a punk rock feel while still maintaining the principles of Swiss design. His art pieces are unique in the idea of the time in which they began to surface the design world. 

saul-bass-logos1.pngHis concepts use a quite a bit of contrast that depicts the message from the illustration. His works give you a grunge feel a style that was mostly used by, David Carson, while using this feel he also incorporates a clean feel to allow his messaging to be clear and concise. One of his most noticeable works is the AT&T logo that is identical to a globe, that has a number of lines arranging the shape. Also the Bell logo is quite distinguishable amongst consumers and designers.
His use of tile sequences were also a, "Saul Bass" brand of design. You can notice this through the logo design for ATT&T. This concept has to do with a repetitive shape that is often inconsistent. He uses this to build shapes that are representative to the message he is trying to portray.
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