Wolfgang Weingart

Wolfgang Weingart

Graphic designer and Typographer of the Swiss movement, Weingart is said to have also influence the “New Wave Movement” many note him as the father of that particular movement. He began teaching at the Basel School of Design and later the summer program for Yale University. This style encompasses the idea of a more grunge feel while still maintaining legibility. This style deals with a manipulation of font that is still clear and concise. For instance, his book cover that entails the words, “Typography” gives a feel of the Swiss style due to its subtraction factor but also gives you a grunge feel because of its distortion. This style was inspired also by the movement of punk rock.Another poster he constructs with the same idea is unnamed but as you can see it uses the element of torn paper and a gritty feel. But the overall design still maintains a sense of legibility and is clear and concise. The contrast element is a bit conflicting because of the various grays used. But for this to have been designed during the Swiss movement it gave graphic designers a new taste of content and inspiration.