Swiss Style Graphic Design

Swiss Style

Swiss style graphic design was a vital movement for graphic design which, took place during modernism. The design style originated in the late 1920's and early 1930's. The style is best defined as, "design with subtraction". I find this design style most compelling to me because it involves a clean and concise design element that allows the consumer or appreciator to better understand its language and message. This is done in through the upmost simplest elements a designer can possibly come up with. Most recently in my design methods I have found myself using this particular design regimen.

Its favored by many because of its use of typography; though many appreciate an illustration most people find themselves appreciating art not though art galleries but through design campaigns. The Swiss style was founded by a group of artists, of those artists the one that Americans were mostly exposed to was Paul Rand. Many of his designs incorporate design at its simplest. One thing that most people may not appreciate is that though the design maybe simple and subtracted they often see this style as "lazy"; but the attractiveness and simplicity makes the design readily identifiable as well as quickly read. The idea is to pose a message on the go. 

This artistic style took on like a wild fire. Many incorporated this idea not only through language art but, living art as well. Living art meaning the way furniture was designed, the way people wore their clothing, and the way houses were designed. This art style also inspired many branches of the Swiss style.